Nelson Thornes is one of the UK’s leading educational publishers, with a long history of producing high-quality learning resources for schools, colleges, and professional education. Following a period of growth and diversification.
The company required a refreshed corporate identity that would unify its brand, strengthen its market presence, and reflect its reputation for trusted, innovative educational content.
Nelson Thornes Educational Publishers - Branding
Objectives
Develop a cohesive corporate identity system that reinforces Nelson Thornes’ position as a leading educational publisher.
Modernise the visual brand to reflect quality, accessibility, and innovation, while remaining approachable to teachers, learners, and institutional partners.
Ensure brand consistency across all platforms, from printed resources and catalogues to digital platforms, events, and internal communications.
Create a framework flexible enough to support the company’s diverse subject areas and product lines, while maintaining a clear, recognisable parent identity.
Scope of Work
Brand audit: Review existing identity, competitor analysis, and stakeholder feedback.
Logo development: Refine or redesign the logo to create a strong, modern, and memorable mark.
Visual identity system: Define typography, colour palettes, graphic devices, and imagery styles.
Application guidelines: Produce a set of brand guidelines for consistent use across books, marketing, and digital channels.
Rollout strategy: Plan the phased implementation of the new identity across publishing outputs, website, marketing collateral, and corporate environments.
Outcome
The new corporate identity for Nelson Thornes will present a modern, unified, and professional image, reinforcing its reputation as a trusted name in education. It will help the company stand out in a competitive market, build stronger brand recognition among teachers and institutions, and create a foundation for future growth and innovation.
